C4 bid launch reaction

The man leading Glasgow’s pitch to bring Channel 4’s new National HQ to Scotland has said the city’s bid will excite the broadcaster.

Stuart Cosgrove is certain Glasgow meets all of Channel 4’s requirements for its new home; which executives set in front of delegations from a host of interested UK cities this morning [16 April].

However, he added it would be Glasgow’s creativity, personality and culture that would set it apart from other bids.

Stuart said: “We’re feeling very positive about Glasgow’s bid, following the launch.

“There was an overwhelming turnout from the city’s indies, as well as local and national government – which reflects the cross-party support we have. I know they are all up for this.

“What we learned is that Channel 4 is really very clear about what it needs and wants in a new National HQ – and that Glasgow meets all of the entry guidelines and key considerations, even before we get started telling our own story.

“Glasgow will look to go beyond the criteria set out today and I’m confident we can excite Channel 4 with a persuasive and really creative bid.”